Challenge:
Encourage young athletes to sign up to the Under Armour Next programme and bring traction to the UA store in Battersea Power Station.
Response:
In today’s dynamic and competitive world, empowering young athletes from difficult backgrounds is not only a moral imperative but also a strategic investment in the future of sports and society at large.
These aspiring athletes often face a multitude of challenges, ranging from economic adversity to limited access to resources and opportunities.
We see what young athletes in London are faced with, and this is our way of showing that we respect the hustle and want to support them with new opportunities, regardless of the life experiences they have faced.
Treasure hunt style using the 'X' icon to symbolise 'X marks the spot'.
The treasure is revealed with the glowing ring at the store entrance.
